My Proven Marketing Plan

Mark Dallmann's 21-point

MARKETING PLAN OF ACTION

There are many advantages to selling through a full service broker you may have never thought about.  Our average days on market and average list to sale price usually more than makes up for the discount you would expect from some brokers. In fact according to MLS statistics, the Shorewest average list to sale price is 1.5% higher than the average MLS broker!  Real estate is just like any other business. Getting sellers top dollar is all about creating market exposure.  If you were trying to sell a fine collectible would you get a higher price by advertising it nationally or the small community newspaper?  The more exposure you create, the more buyers you attract.  And the more buyers you have access to, the more valuable your property becomes and the quicker it will sell.  Our 24 hour hotline, 1,000+ fellow agents in 25 offices networking their buyers and sellers each week, guided home tours, mobile web & social networking via the internet, featured spots on Realtor.com, Shorewest TV and now “Job Loss Protection” are just some of the ways we create market exposure.  Shorewest’s methods of attracting buyers are proven year after year because Shorewest sells more homes than the next 3 brokers combined!

Now, some of the ways I create market exposure . . .

1) I will get the Shorewest sign up.  People notice our sign.  It’s the largest in the industry; it’s clean, easy to read, highly recognizable and 60% of our phone inquiries still come from the “for sale” yard sign.

2) I will enter your home in MLS 3) at a competitive commission to ensure other agents will want to show your house and enter it in our Hotline.  4) While most brokers & agents are only available during regular business hours, through our hotline and iPhone app you benefit by my being able to give buyers information on your home 24/7.  5) And while your potential buyer is on the phone listening to your homes details, I’ll receive a text message with their caller id phone number to follow-up, answer their questions and try to setup a showing while their interest is at its peak.

6) Over 90% of buyers are using the internet to do their home search & your listing will be on all the major internet sites.  Realtor.com, WiHomes, Google, MSN, Yahoo, YouTube, Craig’s List are just some of the places your property will be listed.  Realtor.com alone has over 18 million visitors per month and your property will stand out as a featured, showcase listing with up to 25 pictures.  This exclusive position gets your home seen before all others on the most visited website for real estate. Locally, Shorewest.com averages over 102,000 property searches per day; almost 92% more than Re/Max Realty 100 according to compete.com!  7) Buyers are more visual than ever and through the internet, buyers can see multiple pictures via our spoken guided tour.  At Shorewest, Realtor.com & YourWiHome buyers can even request showings with a click of their mouse.

8) Full service should include TV!  Shorewest TV, the nations first 24/7 realty channel is now available to everyone in SE Wisconsin on channel 58.4, Time Warner Cable 984 and Charter Cable 996; over 900,000 homes!   9) Because of the advanced technology Shorewest uses, I am able to track the reaction we get from different forms of advertising.  Using this information I can concentrate my marketing efforts to media that generates the greatest response.

10) While I and most agents network with our database of buyers & sellers, 11) Shorewest agents have a financial incentive to sell your home first and network thru weekly meetings; working as a team with our vast pool of qualified buyers to sell your home.  12) Your listing will be on the Shorewest daily Hotsheet report and will be distributed to all 25 satellite offices and 1,000+ other Shorewest sales associates which can often sell your home before it even enters the MLS database.

13) To create even more exposure I can hold open houses.  Even if I am unable to sell your home via an open, 14) on any given Sunday Shorewest holds over 700 open houses and rest assured the other Shorewest agents are working with their open house visitors to help sell your home too.  At Shorewest we work as a team capturing buyers to sell our own listings first.  You will not just have me trying to sell your house; all the other Shorewest agents will be working to try and sell your house too. 15) Additionally, your property will be exposed to the 80 to 90 new relocation buyers Shorewest works with every month also.  16) Our “Job Loss Protection” option expands your market even more but getting those buyers who are nervous about their jobs and the economy to have peace of mind and act as well.

17) I also offer all my clients a Home Services Coordinator.  From transferring utilities to scheduling estimates, your coordinator is happy to assist with these and other home-related needs before, during & after your move. Whether you plan to move across town or across the country, your Home Services Coordinator will work with you to provide the information and services you need; all in an effort to make your move as smooth as possible. And these services are available to your Shorewest buyer as well!

18) I work to keep you up to date on what’s going on in the market and try to get feedback from the agents who show your property.  19) As a Certified Negotiation Expert, I negotiate offers with your best interests in mind, 20) co-ordinate showings of qualified buyers, take care of the closing details and 21) represent you and deliver to you your check at closing.

Remember the law of supply and demand.  There is a lot more to selling a house than putting a sign in your yard and sticking it in MLS.  Your need marketing systems in place to sell your home quickly and for the best price!